FEAR OF GOD
Fear of God is a street fashion brand founded in the United States in 2012 by designer Jerry Lorenzo. Jerry Lorenzo's father is a former major leaguer, and he has been interested in fashion since childhood, deepening his knowledge of the apparel industry through part-time jobs at Diesel and GAP. The brand is known for its style that blends street fashion with luxury, featuring layered styles and various elements such as street, grunge, and rock. He releases collections irregularly and attracts many fans with his originality.
Fear of God's "American Symphony" collection is a new fashion line for the AW24 season that takes inspiration from American films, including 1930s Native American formal wear, 1970s harem style, and westerns. Incorporating the influence of
The design was created by designer Jerry Lorenzo himself and aims to redefine American luxury. Combining Native American costume and Western style, the collection is characterized by excessive layering and monochrome hues, while materials such as Japanese denim, stone-washed leather and polar fleece lend a sophisticated feel. .
The collection pays deep homage to American culture, with particular influences from the films Killers of the Flower Moon and American Gangster. Since its debut at the 10th anniversary runway show in 2023, it has continued to be updated seasonally, featuring textured fabrics and oversized silhouettes. They represent the fusion of luxury and streetwear, symbolizing Fear of God's exploration of a new definition of luxury in the fashion world.
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